How to Attract Guests to Your Vacation Rental During Off-Seasons
A top reason owners reach out to a vacation rental management service in AZ with their vacation rentals is that they are struggling to maintain consistent profits. While you may have no problem at all keeping your units filled during heavy travel seasons, sometimes, it can be difficult to attract guests when traveling seasons slow. Our full-service airbnb management company in Scottsdale offers a few ways you may be able to attract guests to your vacation rentals during the off-seasons.
Adjust your pricing model
If you keep your pricing pretty stable regardless of the time of year, this can have a lot to do with how attractive your units are during non-peak travel times. The rental market can be highly competitive when you have a lot of travelers in the area. Therefore, you can afford to ask for higher per-night costs and still have no trouble keeping units filled. When traveling slows, more units become available, so you will have to adjust your pricing models to remain competitive.
Consider your target guest
While you may know your target guest in the summer or during busy travel seasons well, your guests may look totally different during off-seasons. For example, if you have frequent guests that stay in your units in the summer for festivals, those guests are not going to be looking for a place to stay in the winter. Therefore, you may have to adjust your marketing strategy to better target travelers that are coming to town for business, for the holidays, to visit family, etcetera.
Amp up your marketing efforts
During busy travel seasons, you may not have to do a great deal of marketing. People already have travel plans, and they already know they need a place to stay. However, when busy travel seasons pass, you may have to do a little legwork to get your vacation rental noticed. For example, if you normally don’t do a lot of social media advertising, it may be time to amp up those efforts when heavy travel times subside.
Find Help with Vacation Property Management in AZ to Keep Profits Flowing
With the proper strategies in place, your vacation rental property can remain profitable throughout the year. If you struggle with renting your property during off-seasons, it may be time to talk to a property manager in AZ. Reach out to us at Sojourn Properties LLC to find out how we can help.